Backbone Botanicals
Backbone Botanicals aimed to revamp their packaging to enhance marketability and support their transition into wholesale sales.
Services
Packaging
Agency
JYZ Design
I led the design of packaging for Backbone Botanicals cocktail bitters, drawing inspiration from block printing and the California lifestyle of the client, a clinically trained herbalist. By utilizing a monochromatic color palette and aged typography, I sought to create an authentic, lived-in aesthetic that truly reflected the brand’s essence.
Packaging
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